Effective 1 July 2026

The Positive Difference Group (TPDG, we, us, our) is committed to protecting your privacy. This Privacy Policy explains how we collect, hold, use, and disclose your personal information, and how we comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). It applies to this website and to our coaching, training, and speaking services.

The information we collect

The personal information we collect depends on how you interact with us. It may include:

  • Identity and contact details — your name, email address, phone number, organisation, and role;
  • Information you choose to share with us through forms, enquiries, assessments, and coaching conversations;
  • Account information, if you become a member or coaching client;
  • Payment information, processed securely by our payment provider (we do not store your full card details);
  • Coaching session recordings, transcripts, and summaries, where you have given your written consent;
  • Technical and usage information, such as your IP address (which we hash before storage), browser type, and how you use the site, collected through cookies and analytics where you have consented.

Sensitive information

Coaching conversations may touch on matters that are sensitive information under the Privacy Act, such as information about your health or beliefs. We only collect sensitive information with your consent and where it is reasonably necessary for our coaching work with you. You are always free to decide what you share.

How we collect your information

We collect personal information directly from you wherever possible — when you contact us, complete a form or assessment, engage us as a client, or take part in a coaching session. In some cases we collect information from the organisation that has engaged us on your behalf, or from tools you have consented to us using.

Why we collect and use your information

  • To deliver our coaching, training, and speaking services, and to operate your account;
  • To respond to your enquiries and provide the resources you have requested;
  • To send you our newsletter and updates, where you have asked to receive them (you can unsubscribe at any time);
  • To improve our services and understand how the site is used;
  • To meet our legal, accounting, and record-keeping obligations.

Direct marketing

We will only send you marketing communications, such as our newsletter, where you have opted in. Every marketing email includes a simple way to unsubscribe, and you can opt out at any time by contacting us or using the unsubscribe link.

Who we share your information with

We do not sell your personal information. We share it only where necessary to run our practice, and only with parties bound to protect it:

  • Trusted service providers who help us operate, which currently include our payment provider (Stripe), scheduling (SavvyCal), video meetings (Whereby), session transcription and summarisation (Otter.ai), and our hosting and content-delivery providers. This list may change as our tools evolve;
  • Your coach, if you are a coaching client — this is the purpose of the engagement;
  • Others where you have asked us to, or where we are required or authorised by law.

How we use AI

  • We use AI tools to transcribe and summarise coaching sessions. You can opt out at any time by notifying us in writing;
  • Your coach reviews every AI-generated summary before it is relied upon or shared with you;
  • We do not use AI to make automated decisions about you, your engagement, or your fees.

Overseas disclosure

Some of our service providers store or process data on servers located outside Australia, including in the United States and other countries. Where this occurs, we take reasonable steps to ensure your information is handled consistently with the Australian Privacy Principles and the protections in this policy.

How we keep your information secure

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These include encrypted connections (HTTPS) across the site, restricted access to client information, secure and reputable third-party providers, and regular backups. No system can be guaranteed completely secure, but we work to maintain protections appropriate to the sensitivity of the information we hold.

How long we keep your information

We keep personal information only for as long as it is needed for the purpose it was collected, or as required by law. As a general guide:

  • Coaching records and session materials are kept for up to seven years after your last engagement, consistent with professional and tax record-keeping requirements;
  • Financial and transaction records are kept for at least seven years, as required by Australian law;
  • Marketing and enquiry information is kept until you unsubscribe or ask us to delete it.

When information is no longer needed, we take reasonable steps to securely delete or de-identify it.

Your rights

  • Request access to the personal information we hold about you;
  • Ask us to correct information that is inaccurate, out of date, or incomplete;
  • Opt out of marketing at any time, and opt out of AI processing by notifying us in writing;
  • Ask us to delete information we hold about you, where we are not required by law to keep it.

We will respond to access and correction requests within a reasonable time, and will let you know if we are unable to act on a request and why.

Cookies and analytics

We use cookies to help the site work and, where you consent, to understand how it is used. You can control or disable cookies through your browser settings, though some parts of the site may not work as well without them.

Making a complaint

If you have a concern about how we have handled your personal information, please contact us first at privacy@tpdg.au so we can try to put it right. We will acknowledge your complaint and respond within a reasonable time. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992.

Contact us

For any privacy question or request, contact privacy@tpdg.au or ken@tpdg.au.

Changes to this policy

We may update this Privacy Policy from time to time. The current version is always available on this page, and material changes will be communicated to active members and clients.